Platinum, a subsidiary of the region’s leading TV network, MBC, has become the first music label to truly leverage the power of social media, fueling the live music dialogue and influencing the music culture for the video-centric generation. PLATINUM IS A FULL-SERVICE ENTERTAINMENT COMPANY, INCLUSIVE OF: Artists, Producers, Talent Management, Music Publishing, Branded Content, Digital Platform, Touring & Merchandising , Film & Television, New Business Ventures and Music Label. It is home to a diverse roster comprised of critically acclaimed recording artists and music producers.