Ecommerce Digital Marketing Agency: Does SEO Still Work?

The issue of SEO has
been batted for the long longest time now. You must have heard some people
claiming that SEO is dead. Well, is it really dead? Does it work? Should you
invest your hard-earned cash and time into SEO? There are a lot of questions
surrounding the marketing strategy and whether it is actually viable for
business.

With the rise of Social
media (marketing) and Pay Per Click (PPS) methods of advertisement, many
continue to ignore the importance of SEO.

SEO works, and it is
better than before.

If SEO is hugely
successful, why would some people still claim that SEO is dead? Well, some
businesses will say that ‘Brand awareness’ is the most important thing to them.
For faster brand awareness, they would probably go for a paid advertisement.

What majority don’t
understand is that you can use SEO to acquire organic traffic that will
increase your brand awareness without necessarily having to spend any money.

Paid media has become
top dog, and that’s why many consider SEO to be dead. Today, you can’t browse
without coming across different ads. Whether you are on high-traffic sites or
social media, the ads will continue to buzz.

The ads are actually
becoming annoying, and many have opted to use ad blockers to assist them in
blocking any unnecessary ads. Just because paid ads have become the main thing,
it does mean that SEO doesn’t work, or it is dead for that matter.SEO still
offers free organic traffic that you can take advantage of to better your
business.

SEO algorithms continue
to change as time goes by. What worked last year by providing incredible
results might not work this year. What worked last month could cause some
penalties this month, and so forth. The tactics, trends, and the algorithms
change with every update that comes up.

A business that used a specific
tactic that used to work in the past could claim that SEO is dead just because
the same approach doesn’t currently yield any results. Just because you cannot
do it, it doesn’t mean that others can’t do it. You only need to change your
tactics.

Others don’t believe in
SEO. They would prefer touse different advertising media such as the
traditional offline marketing, influencer marketing, word of mouth, industry
publications, brand mentions and social media referrals other than relying on
SEO to get the job done.

Just picture a world
where there is no SEO? How would things work? We are living at a time where the
phrase ‘to Google’ has entered our dictionaries, and you can’t just imagine a
world without SEO.

So, is SEO dead? Not at
all. SEO remains one of the best ways of earning organic traffic at the lowest
cost possible. Want to know more about SEO? Visit catapultrevenue.com to get more information.