How to Boost Social Media Traffic: 7 Tips and Tricks

Social media is one of the largest sources of traffic that
you can get to your website. The more popular you are in social media, the more
you can rely on it to send more traffic to your website. But getting people
from social media to go to your website can be a bit tricky.

Here is a list of
tips and tricks to help you get more social traffic and make more profit:

1. Show links to your social media accounts

The first thing you should do is to let everyone know that
you have social media pages and what better way than to start with the people
who are already there? In your website, show the social media icons that will
link your website visitors to your social media accounts. If they love you and
your products or services, they will surely add you up and click on your posts
that go back to your website. It is a great way to get targeted social traffic
as well.

2. Post shareable content

Add a “Share this” button or plugin to anything you post on
your website – it can be a blog post, a video, a podcast, or an infographic.
Take note though that people only share outside content to their own pages if
they find it very entertaining, engaging, or useful. For them to click
that share button, you still have to make the effort to post interesting
content.

3. Always entertain comments

Blogs have the option for you to choose whether commenting
is allowed in your posts or not. Always enable comments so that your clients
and customers are able to interact with you directly on the website. Just make
sure that your comment plugin has an anti-spam filter so that your comments
section will not be filled with spam comments.

4. Get a Facebook customer chatbot

The Facebook customer chatbot is Facebook’s alternative to
the customer chat widgets that pop up when you arrive on a website. It
functions the same way but the bonus is that when a customer wants to
communicate with you, they will have to do it through their Facebook Messenger.
You immediately become a Facebook Messenger contact to them. This means you can
access their Facebook profile and get their contact information in case you
need to do some follow-ups.

5. Instagram is key

Instagram is one of the most engaging social media platforms
to date. To be successful on Instagram, you need to use visuals to drive
traffic to your website. The best visuals on Instagram are vibrant colored
pictures, well-designed Instagram feed layouts, visuals that tell a story,
visuals that showcase services or products differently, and high-level
photography.

6. Be engaged

The most important tip of all is to be engaged in all your
social media accounts. When you show to customers that you are always available
to reply to every query and even comment on some related posts, they can be
converted to potential buyers and brand loyalists.