Do you want to put your company on the map? Learn to use Google My Business with our step by step and be found by your future customers!

If you have a local micro, small or medium business, you must have an idea of   the importance of making your company appear in Google results or Google Maps, right?

These two Google channels are among the main showcases for those who want to promote their business on the internet. For this reason, many entrepreneurs invest in SEO el Paso strategies, Content Marketing, and sponsored links.

However, there are still many who do not know or do not perceive the possibilities that Google my business offers. On the other hand, entrepreneurs and marketing professionals who already use the platform know of the opportunities they may receive.

So, were you curious to understand how this can be an advantage for your company?

In the next lines, you will see what Google My Business is, its benefits, the registration stages, and how to optimize your results in this tool. Stay with us!

What is Google my business?

Google my business is a Google platform where entrepreneurs can publicize their business for free in organic search results on Google Maps and Google+.

This service emerged in 2014 to unify the existing functionalities in Google Places and in the Google + company pages.

But what are those functionalities about? Among the main ones, we can highlight:

• ·        Insert and present your location on Google Maps (including a virtual tour of your business and the outline of routes to reach the establishment);
• ·        Add contact details such as an address, e-mail, website, and telephone (in addition, if a user searches for a cell phone, they can make the call using the same search engine, in case the company enters their telephone number on the platform, of course, this;
• ·        Display the hours of operation of the store and the hours of greatest movement;
• ·        Post customer notes and comments;
• ·        Show internal photos of the company;
• ·        Share profiles on other social networks.

Perceive that this is extremely useful information for people who search exactly for your business or for a company like yours.

By the way, it is in those searches that the results of Google my business comes into action. However, it should be noted that this can happen in 3 different ways:

What are the benefits of this platform?

So far, we have seen that Google my business can improve (and greatly) the disclosure of local companies organically.

However, we cannot continue without highlighting further some of the advantages of this service. Look below:

Being found by customers when they need it most

At the same time that this phrase can represent the purpose of Google my business, it is also one of its main benefits.

This is the opportunity to approach customers when they are in an advanced phase of their shopping journey.

For example, those who search for "gyms in the center of Belo Horizonte" have, at least, the intention of enrolling in a gym located in the center of Belo Horizonte, right?

Therefore, if you owned a gym in the center of the mining capital and registered on the platform, you would have great opportunities to appear in front of those potential clients, receive a contact, a visit, and, who knows, close a business.