With cyberspace becoming more active and widespread on a daily basis, only the ignorant can underestimate the power of online marketing when it comes to driving business sales upward. Actually, this area of marketing has gained global acceptance and it is fast replacing the traditional form of advertising especially amongst the small and medium enterprises. The beauty aspect of this form of advertising is its capability to go where the customers are located.  Currently, more than 2 billion people are connected to the internet with the majority of them spending a lot of time either on social media or searching for something on the internet. This shows that the 21st-century customers are concentrated on the internet and therefore the only way to get them is to also go online. Therefore, while planning to go online and find the customers there, it is important to check the following trends which are likely to intensify in the year 2019:

1.    Facebook Likely To Dominate Further

 Facebook is the largest digital marketing platform which is being utilized by many companies across the globe. However, as of the year 2018, this platform encountered some serious negative publicity owed to the data breach which affected around 14 million people. However, Facebook has recently rolled out some serious technical adjustments to the platform something which is likely to restore the confidence of users. furthermore, the looming digital currency, going by the name Libra, which is intended to be launched by faced  will also likely enhance the integrity of the platform.

2.    Chabot Use Will Increase

Chabot is a specialized software that is designed to communicate and offer assistance to people through virtual communication in the form of texts or verbally. These bots are currently being used in many platforms such as FB and they are meant to cater to the limited human resource.  In the year 2018, this Chabot technology gained popularity and it is likely to dominate further in 2019 especially in digital marketing.

3.    Emails Getting More Personalized

The email has been a major communication tool by billions of people who use it for personal, business, or industrial use. Initially, generic emails were the major forms of marketing but their effectiveness have highly dropped in the recent past. Currently, user-specific emails are being utilized whereby what a customer browses is tracked and a follow-up email is sent with specific pricing and probably with a video demo to evoke the purchase interest. In 2019, this form of internet marketing is likely to grow in popularity.

4.    Voice –Search  Likely To Increase

Voice search feature enables internet users to search for anything verbally from the internet. This feature gained fame back in 2018 and its popularity is speculated to increase further in 2019. This will be a plus to the SEO industry which in one way or another also relies on such searches.