The Internet has extensively changed the way organizations are currently approaching marketing strategies. Initially, many companies used to direct their efforts in electronic as well as print media in order to create awareness as well as popularity to their products. However, with the upcoming of the internet, the shift to online advertisement started to gain popularity and it is currently among the most famous promotion techniques used by both service and physical goods companies. Among the most common form of online promotion techniques include the use of social media marketing and web marketing.

Social media marketing

Social media marketing deals with the use of tools such as Facebook, Tumblr, Twitter, YouTube, and many others to create awareness as well as the popularity of a given brand.  While designing a marketing campaign to be used in social media, it is always advisable to first understand whether the followers are the main target customers or they are just fans in a given social media tool. This way, it will be possible to determine the most appropriate message to be relied on via these pages and in which way.  Constant engagement in social media tools via response to customer feedback is also recommended as this makes the page(s) to remain active.

Web marketing

This is the use of well-designed websites to increase the awareness of a brand. This method will apply many techniques but the most common is the use of search engine optimization (SEO). This method basically encompasses the use of keywords, Meta tags, as well as link building process.  Keywords are those phrases or specific words which internet users tend to use while searching certain concepts on the internet. A marketer will craft the marketing content while naturally incorporating the keywords in a bid to ensure the website of concern appears on the first pages of the search engine results.  This is a good approach in marketing and it has proved time and again to be highly effective. When it comes to Meta tags, it all about those texts which appear in the code section and they provide a description of the website. These texts help the search engines to assign the ranking position which is very crucial for a marketer. Finally, the link-building process involves hyperlinking a site to another website. This enhances the quality of the hyperlinked site and tends to rank higher in the search engine results.

The above two marketing techniques have been highly effective especially in the real estate sector where the majority of the clients tend to search home sellers and other real estate products using the internet. For instance, if a client wants homes in Jacksonville FL, he/she will have to search may be homes for sale in Florida and definitely the frankelrealtygroup.com will pop up among the first results. This is because the site is well optimized for better rankings and also the homes listed there are highly genuine and have received a lot of positive customer reviews. Therefore, as you aim to start your own marketing site, it is important to consider the above marketing approaches as discussed.