These days, discovering how to get more views on Facebook is a bit like playing musical chairs. Everyone is doing it, so it's hard to know who is really succeeding and who is just getting lucky.

You can become obsessed with creating the perfect strategy, to win coveted spaces in the news of the users. But at key moments, your publications may be overshadowed by companies that made better decisions when necessary. Even so, it is not yet time to give up.

Why it is so difficult to get views on Facebook

Although it takes some work, gaining visibility on Facebook is not impossible or happens by chance. The visualizations of the publications depend in part on an "organic scope," a metric that you can review in your Insights tab. The organic reach is the number of users who see your publications through free circulation.

Now that Facebook is saturated with content, the organic reach is declining while the platform tries to define what each user sees.

Put simply, there is a lot of content competing for attention. Facebook prioritizes the publications that are relevant and create a connection with the users, so it is very profitable to know what interests your audience. If you want people to pay attention to you on Facebook, try these smart tactics to promote your business.

1. Develop a highly targeted audience

Surprisingly, having too many followers can affect your visibility on Facebook. The platform rewards meaningful activity, so offline popularity is useless. The larger your audience, the harder it is to maintain high connection levels.

Facebook's algorithms view your posts as spam if you get many visualizations, but few clicks. It is more efficient to focus on a smaller audience but regularly interacts with your content.

Start by taking a look at your current number of followers and how they interact with your content. Look for patterns between your interests and demographics to build a brand person.

Use the Hearing Optimization tool to find preferred and similar audiences that are likely to respond positively to your content. That way, you have a better chance to win comments, likes and have people share your posts.

Friends of your preferred audience may also see the content, which increases your organic reach.

2. Create content that everyone wants to share, but publish less frequently

Stop feeling guilty if you are not publishing updates all day. A  study showed that pages for companies with 1,001 to 10,000 followers get fewer clicks the more they publish.

In fact, organizations that published 60 times per month earned 60 percent fewer clicks per publication, compared to companies with five or fewer monthly posts.

Aim for a maximum range of around 5 to 30 publications per month, and try not to exceed more than two publications per day. Instead, focus on creating calls to action that motivate people to continue interacting with your publications. For example:

• Ask a question to generate comments.

• Give readers insightful advice with a visual aid to get reactions.

• Ask your followers to share experiences related to a topic.

• Organize contests that require constant interaction to win.

• Share a group of useful links about how to do something and ask others to do the same.

• Recurring interactions keep your content on the top of the news, offering access to wider user networks.

3. List your email subscribers

Email subscribers can provide a great source of many traffic to your business Facebook  page. Let them know each time you post content that is relevant to their interests. Be sure to tag other companies or social influencers if you mention them in your publications. Creating traction from the start can improve the performance of a publication and help everyone see you.

4. Create Facebook posts that will last

The same applies to create content that consistently attracts users to your Facebook page. Perennial content is invaluable because you can keep using it to save time and resources.

In the Insights tab, you can export detailed data about page views and publications. Use this feature to know what types of content have longer lifetimes, such as memes, how to do, lists and recipes.

Try to frame the posts again with a new title, phrase or visual element, to reintroduce content that users already love. Publish perennial content at different times of the day to reach more users.

5. Promote to achieve precise objectives

Paid publications are an option to get more exposure. Since this boosting has a cost, it is wise to reserve this tactic for specific objectives. Say you are promoting an event, product, offer or download.

Paid advertising can expose your content to the minimum number of users during the promotion period. You can adjust each campaign to achieve engagement or to increase visits to your website, and choose a duration.

The Promote Publication option is listed under each publication. The feature is useful for interacting with highly relevant audiences. You can choose specific demographics or people who like your pages and their friends.

The cost of promoting increases with the size of your audience, to promote the publication organically first to maximize your investment.

6. Start or join a Facebook group for members only

Similar to the organic scope of a company, open groups can be diluted. Facebook marketing is about getting people highly involved to share in loyal communities that support them.

With this in mind, stick to active groups with clear topics and content, activity programs, and publication rules. These groups are more likely to generate strong referrals and opportunities to share your experience.

7. Plan an outreach strategy with influencers

See rising influencers and loyal customers as a source of social proof. High-level influencers have very large following communities, which makes it more difficult to keep your engagement efforts focused. Instead, try to identify people with active and growing audiences who can benefit from mutual promotion.

Some of your clients may also be business owners with common audiences. If you happen to have geniuses from social networks on your staff, offer referral bonuses to employees that promote your business.

A reward as simple as an extra day of vacation or a coupon for dinner could work as an incentive. Do not hesitate - to buy Facebook views is a great commitment. Even so, word of mouth advertising and social marketing are becoming the most effective growth strategies.

Building a strong brand in social networks helps you adapt to changes in the market and keep you aware of the needs of customers.