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Online Marketing Tips for Flooring Businesses

Online Marketing Tips for Flooring Businesses


  • Jun 06 2019
  • 116
  • 12336 Views

Competition is always a given no matter what type of business you are in. Even in the flooring business, their competition continues to get tougher. A lot of these business owners are now expanding and adding complimenting products such as Vacuum cleaners For Hardwood Floors in order to keep up or get ahead with their competition. Others are even re-evaluating their locations and thinking of selling non-flooring products just to make sure that they are able to make a constant profit. Others make the move of bringing their business online.


Why go online?

It is a fact that most shoppers are now doing their purchases online – even for groceries. Although flooring will not be selling as well as other products on web, it is still a huge market that you should not miss out on. Everyone gets their information and research online and if they can not find you online, it is as if your business does not exist. But reaching out to more customers and clients online takes more than just setting up a website. Your competition can surely be beaten with a great online marketing campaign.

Online marketing and its perks

There are a lot of marketing strategies that can work if you want to sell hardwood floors. Each tactic can send more traffic to your website and more chances of you getting a sale. Aside from driving more customers to your website, online marketing is also a great way to get your name out there as people go online. You do not only attract more customers you also let customers and potential customers learn more about you and your business.

Two simple online marketing strategies for your flooring business

1. SEO

Search engine optimization (SEO) is a key component when it comes to online marketing because it majorly affects your ranking in a search engine’s results page. Every business must aim to come up on the first page and as the first result, if possible. To use SEO effectively, you should have a lot of traffic in your site and you need to optimize your website and its contents for phrases or keywords that potential customers usually type in search engines to look for your services. The content that you place on your website matters. It does not end when you have placed all your product photos and pricing. You should also have articles that your customers will be interested in. For example, give them tips on how to clean their floors.


2. Social media

Social media is a great marketing tool to make your online presence known and spread the word about your products. Information spreads fast throughout social media accounts with the use of the share button. Set up a social media account for your business and post consistently. Just like on your website, your post should not just be limited to hard-selling. Share some relevant videos and posts. Share some pictures or videos about how things go in your workplace. Give printable coupons. You can also use your social media accounts to advertise and announce discounts and special promotions.

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