Social media is one of the largest sources of traffic that you can get to your website. The more popular you are in social media, the more you can rely on it to send more traffic to your website. But getting people from social media to go to your website can be a bit tricky.
Here is a list of tips and tricks to help you get more social traffic and make more profit:
1. Show links to your social media accounts
The first thing you should do is to let everyone know that you have social media pages and what better way than to start with the people who are already there? In your website, show the social media icons that will link your website visitors to your social media accounts. If they love you and your products or services, they will surely add you up and click on your posts that go back to your website. It is a great way to get targeted social traffic as well.
2. Post shareable content
Add a “Share this” button or plugin to anything you post on your website – it can be a blog post, a video, a podcast, or an infographic. Take note though that people only share outside content to their own pages if they find it very entertaining, engaging, or useful. For them to click that share button, you still have to make the effort to post interesting content.
3. Always entertain comments
Blogs have the option for you to choose whether commenting is allowed in your posts or not. Always enable comments so that your clients and customers are able to interact with you directly on the website. Just make sure that your comment plugin has an anti-spam filter so that your comments section will not be filled with spam comments.
4. Get a Facebook customer chatbot
The Facebook customer chatbot is Facebook’s alternative to the customer chat widgets that pop up when you arrive on a website. It functions the same way but the bonus is that when a customer wants to communicate with you, they will have to do it through their Facebook Messenger. You immediately become a Facebook Messenger contact to them. This means you can access their Facebook profile and get their contact information in case you need to do some follow-ups.
5. Instagram is key
Instagram is one of the most engaging social media platforms to date. To be successful on Instagram, you need to use visuals to drive traffic to your website. The best visuals on Instagram are vibrant colored pictures, well-designed Instagram feed layouts, visuals that tell a story, visuals that showcase services or products differently, and high-level photography.
6. Be engaged
The most important tip of all is to be engaged in all your social media accounts. When you show to customers that you are always available to reply to every query and even comment on some related posts, they can be converted to potential buyers and brand loyalists.