For most pet marketing strategies, social media has become a key component. This is in line with the advancements in technology whereby most people engage through the internet. The emotional support animal market is, on the other hand, rising steadily. More people understand the important psychological benefits that ESA’s come with and hence are taking the initiative to adopt them from shelters. For instance, ESA’s have been associated with lowering anxiety levels, reducing the blood pressure and even boosting socialization skills. Some of the strategies to boost shelters through social media include:

•    Planning-Planning will come in handy in the management of your social media platforms. In this, engaging in proper prior planning helps note important days and events related to emotional support animals. You could capitalize on the popular hashtags for holidays. A trick here is to focus on the engagement-driven content which will expose you to a large audience. Besides, capitalizing on pet-aligned holidays will work perfectly as there are high chances of getting individuals who are specifically interested in emotional support animals. Planning will help you come up with the best graphics on time. You are also able to create content for all your platforms, starting with the primary ones. For the secondary platforms, you could make use of reformatted imagery, hashtags or shortened copies.

•    Connecting and Celebrating- Social media provides a perfect platform to interact with the community and even new supporters. Users will always be vibrant, and you could use social media to make them feel more inspired. To aid you in this, use engagement boosters such as tag locations in your posts. This will make your content broader and credible to a lot of people. Ensure that you involve your followers through activities such as the naming of the emotional support animals. Besides, be transparent about your goals and accomplishments. These efforts will help build loyalty for your brand. You could also tell stories that are infused with humor on the support animals. This gives a gateway for individuals that may have longed to own emotional support animals but never knew how to go about it. Celebrating, on the other hand, could be achieved by sharing updates on projects, animals or even campaigns. Sharing shows your audience that you value and respect them.

•    Optimizing and Emphasizing- The social media could be compared to prime real estates. In order to reap the most out of the different platforms, make sure that you optimize your content. You could focus on contentious topics such as how to fly with your emotional support animal. Most controversies regarding emotional support animals revolve around travel and other privileges. However, through sites such as thedogtor.net, you are sure to get tips and general information regarding the laws that revolve around ESA’s. Ensures that you use hashtags or even shortened URLs to optimize your content. It will, therefore, become easier to get target specific audience that has a high conversion rate. You could also focus on emotional support animals’ videos whereby you could outline and emphasize their numerous benefits.

The above shows that the use of social media for your shelter could mean numerous benefits both to you and your audience. Adopt the best tactics and reap the most out of social media and the pets’ business.